To put it simply – there’s no point in targeting keywords related to bicycles if electric scooters are trending all around you. The core idea behind it is to learn the keywords that users of search engines might use to find the answer to the questions they’re looking for. It’s free, and effective for getting new traffic to your website but takes some time to learn. Keyword research is an important part of SEO. Recommended reading: The Complete Guide to Small Business SEO All about those keywords Off-site SEO is impacted by how many other pages reference yours, among other things.On-page SEO includes keyword optimization, meta descriptions, and internal links.

There are two kinds of SEO – on-page and off-page:

These keywords get matched with websites that include content related to that specific keyword, or other similar keywords.Īnd those websites with the best match are shown at the very top of the search results – and get the most organic website traffic. When you search for something, what you enter in the search bar is known as a ‘keyword’. SEO, or search engine optimization, helps you to optimize your website so that it will be more visible on search engines.Īnd it’s something you shouldn’t overlook: using relatively few resources, SEO can give your website a significant traffic boost.

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